I am a recent graduate of Northwestern University, where I earned a B.S. in Social Policy and gained invaluable research experience.
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This blog was designed to chronicle my senior thesis project as I completed it. The study is entitled, "On the nature of sustainable product choices: A qualitative study examining college students' attitudes toward sustainable brands."
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I am currently working to develop this study with the end goal of submitting it for publication. It explores consumer attitudes toward sustainable and unsustainable products as well as how these products are perceived by ordinary consumers.
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